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Pre-Event Promotion & Lead Generation

Last posts

Account-Based Events: Why the Spray-and-Scan Model Is Dead and What Dutch Enterprise Teams Do Instead

Marketing, Sales & Business Development Leaders

19/06/2026

Account-Based Events: Why the Spray-and-Scan Model Is Dead and What Dutch Enterprise Teams Do Instead

How Dutch B2B teams are replacing spray-and-scan trade shows with data-driven, account-based event marketing that focuses on buying committees, signal-based selling and measurable pipeline impact.

When 90% of Your Buyers Research With AI Before the Event: Why Your Pre-Show Content Strategy Just Became the Real Booth

Setting Goals & Event Strategy

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28/05/2026

When 90% of Your Buyers Research With AI Before the Event: Why Your Pre-Show Content Strategy Just Became the Real Booth

How AI buyer research is reshaping Dutch B2B event strategy for exhibitors at RAI Amsterdam, Jaarbeurs and beyond, with data-backed tactics for content, validation and AI-first booth design.